Creative Brief 3

1. Identification: Commissioned on 1943 by Ben Shahn

2. What is the project and the problem: In this poster is to show a dire crisis that is happening in that time and Shahn had to convey that in a powerful image and statement for the U.S. Office of War Information.

3. Who is the client: U.S. Office of War Information

4. Who is the intended audience: The intended audience is the soldiers who are facing the enemy who is doing these evil things to human beings without any thought. The secondary auidence is for the general public to let them know of Nazi Brutality.

5. What is the core message: The core message is Nazi Brutality is taking place at this very moment in Germany.

6. What is the hoped-for outcome: To let everyone know the situation that is going on and to help soldiers to beat the enemy.

7. What is the graphic strategy: Activism and Reform

Creative Brief 2

1. Identification:

The travel poster is by Austin Cooper for Paris, France in 1935.

2. What is the project and the problem:

The project is to create a travel poster that will catch everyone's eyes and to create inspiration at the moment you look at it.

3. Who is the client:

The client is Britain's Southern Railway Station who wanted a travel poster to spark people's interest.

4. Who is the intended audience:

The intended audience is anyone who loves to travel and explore different cultures or just want to get away from work, school, or life in general. Basically if they have the money of course.

5. What is the core message:

The core message is to take a vacation somewhere wonderful or as Austin Cooper implied from his poster is to spark memories of the viewer's earlier Continental visits by presenting fragments and glimpses of landmarks.

6. What is the hoped-for outcome:

The hoped for outcome is to gain customers and to have them travel to France or any other part of the world using their railway and to have a great experience. So that way the word can go out to everyone who are interested in traveling to go and travel.

7. What is the graphic strategy:

How Austin Cooper solved the design problem in visual terms is the use of cubism and illustrated constructivism to use something new and catches your eyes with vibrant colors. He is displaying different landmarks that you would see in Paris, France that maybe you always wanted to see. The hoped-for outcome of this is to use Britain's Southern Railway and promote that it is the best choice to use. Over all, Austin Cooper did domestic in order to get Lifestyle and Leisure.

Week 6

This emblem is by Oscar Schlemmer which is the seal of the Bauhaus school approved on the year 1922. I really like the simplicity of the logo because it is not too complicated and that sometimes simple is better. With the modern look that it has its really strange because at that time it has mostly been traditional were at that moment you see more abstract pieces which are breaking away from traditional. The emblem screams futuristic going through time before its time, that is amazing. Over all, it stands out than the first emblem of the school and it expresses freedom of moderism.

Week 5

This war poster is by Lucian Bernhard which was for a war-loan campaign in the year 1915. I really like this because of the medieval feel to it with the richness and boldness of the colors black and red. Especially the font used to help show the theme of the piece that ties it together. The drawn metal arm is powerful because of the direction of the fist and shows force to what the message is saying to the public. Even the parchment effect is dead on adding the age which in that time wasn't so but going back to the theme I have stated before. Over all the piece is terrific of how it is hand-drawn also being medieval.

Week 4

For week 4's picture I have chosen Kitagawa Utamaro's "Portrait of a Courtesan" composed in the 1700's. Occuring in Japan through that time was the Ukiyo-e which means "pictures of the floating world" that was an important art movement through the Tokugawa period. Looking at this piece is it is really detailed in the wardrobe than in her face having a standard feel to it. I think the reason why is Utamaro wanted not only the figure's beauty but also including more beauty in the material or nature around the subject than focusing on just the person's face. I noticed that it is flat meaning in term of the background which is just one color making the subject more of a focal point. What I really like about this piece is the detail especially the little detail in the wardrobe, hair, and so on that gives it some wham to it. Even though it is in 2-d form I think it is lovely how everything is aligned and done in perfection which shows the love of art that Kitagawa Utamaro had for his work and spread it to others.

Week 3

For week 3's picture that I have chosen is the title-page spread for "The Story of the Glittering Plain", composed by William Morris and Walter Crane during the 1894. When I first came along this picture I thought to myself how long it took for Walter Crane to illustrate this and guessed about a couple of months. In my preference I really like the medieval look not only with illustration but with type as well, to have that boldness is truly wonderful to see. The floral patterns are nice with thick and thin strokes not completely taking over but just right. Looking at this, Crane did not really like having white space at all which in some cases is not a bad idea to have a little room. Also looking at this it is very aligned in terms of the placement of every art work, text, and patterns. There is draw backs for going in the extreme with having every inch of pattern covering the spread is the sudden impact of pattern and the text that is the title having a pattern background. Not only that but the captial letters having its own decoration. Over all its just not too easy on the eyes for someone to read. But most of all the art work is great with detail that no one can questioned plus the dedication and love to creating such a piece of work.

Typeface The Movie

My thought upon the movie I seen "Typeface" is a very interesting movie to see because it takes you back when there was no technology to produce typefaces that we have today. To learn how back then people would use who worked in that industry, to use wood and create a lot of different fonts plus sizes in their work. It was not about the labor but the love to handmade letters that you can feel and create to give a satisfaction of a job well done. For Graphic Designers today it is very important to learn our past so that we can build behind imagination for the world today and to pass it on to our children, grandchildren, etc. At the Hamilton Musem in Wisconsin where it takes place has a heavy burden to deal with and that problem is it might have to close it's doors to the public. We just can't let that happen because we need this history to appreciate the art from the past and like I said before to show it to generations to come so they can learn where it all started. This situation reminds me of Peoria because over the years the city has been destroying landmarks that is really important to the city of Peoria and who inhabited here to know what it is like in the past. In the Hamilton Museum there is to much antiques to throw away and be forgotten. But at the end of the movie it stated that they are doing everything they can to keep it open and won't let it disappear in the wind. What I truly take away from this movie is to learn new things as you can and hold on to that knowledge and spread where ever you can.

Week 2 Image

This art work is one of the pages in the Calendarium by Regiomontanus, made on the year 1476. What I really like about this piece is the balance between decoration and text by having this, it has a great amount of white space. If I could read Latin, it would be more comfortable than other text which is all compressed together. I think the touch of color is good beginning with the paragraph adding a touch of color and also in the border. The design of the border is really beautiful in the terms of nature making it more peaceful and traditional. But over all I believe it worked out well with the help of balance between decoration and text.

Creative Brief 1

1. Identification

A 2004 Invitation Design by Vaughan Oliver for the Central St. Martin's Fashion Show.

2. What is the project and the problem?

The project was to design an invitation that describes fashion in a way of everyday job of creation in the modern times of today. The problem is to make the look current and like I stated before Modern in the sense of changes in fashion and to incorporate a show of style.

3. Who is the client?

The client was "The Central St. Martins School of the Art's" who hired Vaughan Oliver to create an invitation design to be distributed to person to person to get the word out of their fashion show and what it has to bring. Adding to that fact is to let everyone know who are interested in fashion that there are new or common known designers with new lines of wardrobes.

4. Who is the intended audience?

I would have to say the intended audience is in the late teen's to the late adults who are interested in fashion our a part of the fashion world.

5. What is the core message?

The core message is to express yourself through Art in fashion and take part in the new creations made from people who are passionate in what they do. To have a chance once every year to see the breath taking new, hip, and current fashion by the designers.

6. What is the hoped-for outcome?

The hoped-for outcome is for a lot of people who are interested or maybe curious to come to this wonderful event and see the new fashion that Central St. Martin has in store. The client really wants to notify everyone they can to promote the designers work in the Art, Literature, and Entertainment world of fashion shows. Not only to notify but get a sense of freedom in expression by design.

7. What is the graphic strategy?

Vaughan Oliver conveyed the message visually by having the "dummy" for outfits be the main subject in the invitation letting people know its about the fashion world. Not only with the "dummy" but another message of expressing the freedom of style and grace. For the outcome he achieved by having a Modern style that is used today and incorporate it in the design and to add a splash of color for effect. The audience is being addressed by the style of the piece. The client's concerns are being met by the design alone because it will catch your eye and you would wonder "what is this about" or "this looks very interesting". Also it is very unique as well. Vaughan Oliver did a pattern in order to add a touch of texture not making it feel too empty and he did different strokes of the blue to add a abstract effect to it.

History of Design

(http://seminaldesign.com/HistoryofVC/PrehistoryAlphabets.html)

From my text book "Meggs History of Graphic Design", there is a picture that is really interesting in Chapter Two. Instead of calling it a picture it is whether a short pictographic inscriptions that describe the Minoan or Cretan picture symbols that were in use in 2800 b.c and help evolve the written language. In the descriptions of wording it shows the name and meaning to each word and written in different cultures like Cretan, Phoenician, Greek, Latin, and Modern English. The reason why I found this pictographic inscriptions so fascinating because it shows how we grown in so many years and how we influence each other like today where we take in different inspirations and create our own work of art.