Creative Brief 2

1. Identification:

The travel poster is by Austin Cooper for Paris, France in 1935.

2. What is the project and the problem:

The project is to create a travel poster that will catch everyone's eyes and to create inspiration at the moment you look at it.

3. Who is the client:

The client is Britain's Southern Railway Station who wanted a travel poster to spark people's interest.

4. Who is the intended audience:

The intended audience is anyone who loves to travel and explore different cultures or just want to get away from work, school, or life in general. Basically if they have the money of course.

5. What is the core message:

The core message is to take a vacation somewhere wonderful or as Austin Cooper implied from his poster is to spark memories of the viewer's earlier Continental visits by presenting fragments and glimpses of landmarks.

6. What is the hoped-for outcome:

The hoped for outcome is to gain customers and to have them travel to France or any other part of the world using their railway and to have a great experience. So that way the word can go out to everyone who are interested in traveling to go and travel.

7. What is the graphic strategy:

How Austin Cooper solved the design problem in visual terms is the use of cubism and illustrated constructivism to use something new and catches your eyes with vibrant colors. He is displaying different landmarks that you would see in Paris, France that maybe you always wanted to see. The hoped-for outcome of this is to use Britain's Southern Railway and promote that it is the best choice to use. Over all, Austin Cooper did domestic in order to get Lifestyle and Leisure.

Week 6

This emblem is by Oscar Schlemmer which is the seal of the Bauhaus school approved on the year 1922. I really like the simplicity of the logo because it is not too complicated and that sometimes simple is better. With the modern look that it has its really strange because at that time it has mostly been traditional were at that moment you see more abstract pieces which are breaking away from traditional. The emblem screams futuristic going through time before its time, that is amazing. Over all, it stands out than the first emblem of the school and it expresses freedom of moderism.

Week 5

This war poster is by Lucian Bernhard which was for a war-loan campaign in the year 1915. I really like this because of the medieval feel to it with the richness and boldness of the colors black and red. Especially the font used to help show the theme of the piece that ties it together. The drawn metal arm is powerful because of the direction of the fist and shows force to what the message is saying to the public. Even the parchment effect is dead on adding the age which in that time wasn't so but going back to the theme I have stated before. Over all the piece is terrific of how it is hand-drawn also being medieval.